• Bridget Murray

5 reasons why you need a videographer at your next event

Updated: Jun 9

Events are a key part of every business - they bring teams of colleagues together, making them feel appreciated and important; they promote products, services and achievements of the business; and they help to re-inforce the ever-important relationship that a business shares with its customers.

If you’re holding an event and are considering hiring a videographer to create an event video for you, here are 5 reasons why you should stop thinking and book it in!

Promoting your next event with a video of your last event is the perfect way to advertise the atmosphere and experience of your brand.

1. It’s the perfect momento of the event!

Having an event coverage video is a great way to remind your guests of how much fun they had with your brand. It helps to reinforce their positive experience and lets them relive the highlights.

2. It’s a great way to promote your next event

Promoting your next event with a video of your last event is the perfect way to advertise the atmosphere and experience of your brand, plus, with Facebook now favouring video content over anything else, and with the ability to specifically target your chosen audience on social media, you can be sure that your upcoming event will be advertised in the right circles!

3. It allows you to show the authentic side of your brand

Having an event coverage video gives an authentic view of your brand. It’s a candid insight into the people and values behind your business. This is you being you - not you presenting to camera or directly selling a product. It’s a brilliant, genuine way to connect your brand to your customers.

4. This is most-likely the best your brand is going to look - make sure people see that

Typically, bigger budgets are allocated to company events to ensure that everything looks great and runs smoothly, and that your brand is presented perfectly. So why not make the most of all of this time, effort and money, and organise an event coverage video so that you can be sure that a much wider audience is seeing your brand in its best moments!?

5. It can be used in so many different ways

Event coverage videos can be used for the betterment of your business in a number of ways as they have a much greater life-span and purpose than the events themselves. Event videos introduce your future customers to the faces behind your brand, and they can be used to generate hype on social media and promote your next event. Add the video to the ‘Videos' page of your social media and to your website to enhance your content, and create cut-down edits to flesh out your social media output. Use event coverage videos to promote the product, service, brand, staff or atmosphere of your business. 

And so it seems that event coverage videos are one of the most powerful marketing tools for your business! So get out there and book one for your next event!

I acknowledge the Aboriginal and Torres Strait Islander peoples as traditional custodians of the land on which Keyy Productions operates, and pay my respect to Elders past, present and emerging. Keyy Productions is committed to providing a safe, culturally appropriate, inclusive environment for all people, regardless of their ethnicity, faith, dis/ability, sexuality, or gender identity.

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