10 reasons why you’re not using video marketing. And why it’s hurting your business.
Updated: Jun 9
We’ve all heard about the massive shift towards video in online marketing trends over the past few years, but if you actually look closely at the statistics, the power of video is mind-boggling. By 2019, it is believed that 80% of all online traffic will come from video. 90% of consumers say that watching videos helps them make buying decisions. It seems that more and more, the need for video as a marketing tool, is vital.
The problem with all of this is that video is still a relatively new tool, and in the past we’ve known it to be huge-scale, big budget and extremely long-winded.
It seems that many brands are still holding off on using video marketing, and if you’re one of these businesses, we reckon we know why...
1. It seems expensive
Yep, we get it. It seems expensive and why wouldn’t it be? With a huge crew, renting out an amazing location, and hiring actors to star in your video. But here’s the thing: video can be simple. Not every business needs a Hollywood-sized production (or budget) for their video content. Some of the most popular videos online worked not because of how they were filmed but because of the great ideas behind them. So an engaging concept with a simple filming set-up can be the way to go for many brands. And what’s more, it can be achieved at a cost that works for you!
2. You don’t feel comfortable being on camera
It’s so normal to feel nervous and uncomfortable being in front of the camera, but there are a few amazing tricks that can go a long way to helping you feel comfortable and confident. Some simple breathing techniques and a calm and communicative director can make a big difference. And if learning lines isn’t your thing, then there’s always a teleprompter, or heck, throw that script out the window and keep it more informal with a chat-to-camera interview-style set up. Then it’s as simple as having a conversation - no line-learning required!
3. You don’t know where to start with writing a script
If you just read point 2, then you’ll understand why this isn’t a valid reason to turn your back on video content. We tend to find that video content is more powerful when it's authentic and non-scripted - just a genuine, conversational tone that shows the real people behind the brand. PS. If you really want your video scripted, we can do that part for you.
4. You don't feel creative enough
We've all been here before: feeling like we have nothing to offer and convincing ourselves that we don't have a creative bone in our body. Yep, we know the feeling. But here's the cool thing: most of the creativity needed to create powerful video content actually happens in post-production, when the editing team work their magic to piece it all together and create the most interesting and attention-keeping story. So don't worry if you feel like you don't have any creative ideas - leave that part to the experts.
5. You don't see how video is going to help grow your business
How on earth can one little video grow my business?" we hear you say. Well, here's the thing about video: it has the power to do so much, all in the space of a minute or two. In such a short amount of time, you can introduce the faces behind your brand to your existing and future customer base, and what's more, you can do it in an authentic way that people will connect to. Video appeals to all types of learners - visual, aural and literal. It's an amazing tool for getting a heap of information across in just a few seconds. Plus, with social media now being the number one platform for advertising, it's so easy to specifically target the audience for your video content - so you can be sure that your future customer-base is going to see it.
6. You’ve had a bad experience with video in the past
Yep, we understand. Video is a process that can be hard to get right, and when it’s wrong, it can be a stress-fueled, costly mess. At Keyy Productions, we’ve very carefully refined our process to ensure that it is simple and straightforward for our clients. Plus, all of our clients get to see a preview edit of their video and give any feedback and adjustment requests that they want, which means that they get a big say in the final product.
7. It seems tricky and you’re not tech-savvy
There’s nothing worse than tech-dread - that awful feeling of losing your grip on technology. The good news is that videos these days are delivered via an online link, so once your video is complete, it’s a simple case of posting it wherever you like! No tech-savviness required! Woohoo!
8. You’ve allocated all of your marketing budget
But let’s just remind ourselves of the stats on video marketing compared to any other form of marketing: there are 4 times more buyers who prefer to watch a video about a product than those who prefer to just read about it; 64% of customers often buy a product online after watching a video about it; 1 minute of video marketing is the equivalent of 1 800 000 words! Looks like it’s time to rearrange a few things in the budget department in order to best market your brand!
9. It seems over-complicated and long-winded
Yep. Video seems like a huge process and a long time in development, not to mention post-production.... doesn’t it takes weeks to even get a glimpse of an edit? Nope! The growing demand for video marketing means that turnaround times have gotten shorter and the development process has become simpler! Check out our process to see how it all works and why it’s more simple than you think.
10. You feel overwhelmed and don’t know where to start
We can solve that one for you, easy! Check out our website and say hello! Just enter your details and we’ll give you a call to hear more about what you’re hoping to achieve with video marketing. We create obligation-free tailor-made video proposals to suit your business, and we’re a friendly bunch…so, what are you waiting for!?
And so it seems, with all of these reasons to not use video, you’re greatly hurting your business by limiting potential growth and missing opportunities to authentically connect with your customers.. How could you not be when Facebook now completely favours video content over anything else, and when mentioning the word ‘video’ in the subject of your email increases the open rate by 19%. If you’re not using video, then you’re missing out on 80% of potential conversions, plus you’re risking a lack of connection and feelings of inauthenticity between you and your future customers. You’re not maximising your marketing budget and you’re missing out on so many potential opportunities in the meantime.
Seems like now is the time to get video marketing, am I right?!
* Statistics sourced from ‘The State of Video Marketing in 2018’ from Social Media Today.